ICN SQUID
Do you find that your marketing partners are very happy to share with you your immediate results but what about in one week, one month or one year? What about your sales pipeline? What about retention and loyalty?
In marketing you can get lost in a sea of unconnected data on sales, leads, clicks, and views. Luckily, SQUID is here to fish out the value or you.
"Half of the money that I spend on advertising is wasted; the trouble is I don’t know which half"
- John Wanamaker (1838-1922),
Modern Marketing Innovator
What is SQUID?
ICN SQUID is the low cost software tool that enables organisations to consistently track and know what lead has come from what source – what deserves more investment, and what is a drain on scarce resources.
The AI-driven software uses a combination of plug ins, direct data sharing relationships with the leading online platforms and smart marketing algorithms to ensure that businesses are able to attribute every single lead, enquiry and sale to a source – those that have been paid for, or simply those who have come through your social media or SEO activity. Up until now, this insight has largely been available to larger organisations only, but with ICN SQUID you can get have your organisation set up within a few days, and be tracking your activity. SQUID software is available for Free to ICN Media client as part of their monthly retainer*
*Subject to basic criteria being met.
The Ultimate Digital Marketing Performance Tool
SQUID’s specialised software goes beyond just displaying pageviews or lead generation, rather, it reveals what’s working, and where you should allocate your money. SQUID is not a CRM, nor is it not replacing your Google Analytics (GA4) or Meta tools; it enhances them.
Stop Wasting Time and Streamline your Gameplan.
ICN SQUID aims to shorten that amount of time wasted searching and then pulling information from different sources – as each one has its own idiosyncrasy or nuance and when you only use the software episodically and time is precious, we could all do without that time spent reorientating ourselves. With ICN SQUID you get in once and get all access to all information. ICN SQUID then aims to provide formats and layouts that enable you to drag and drop them into your management presentations. Compare to different time periods, use standard or bespoke date ranges, the permutations are increasing with every release, so why not start making use of it today?
Input - Enhanced Data Collection
SQUID tracks everything, all through our plug-in, which collects multi-channel data, and presents it in one centralised dashboard. Industry standard GA4 lacks clarity, unable to map a customer journey with pinpoint accuracy. SQUID combines GA4 data with UTMs and native data via the plugin to take the guesswork out of the analytical process.
Process - Smart Attribution Modelling
Many SMEs have insufficient data to generate reliable models when using software like GA4.
SQUID changes this. As a self-learning AI algorithm SQUID applies the lessons learned from gathered data when categorising incoming information. This means that as you continue to use SQUID, the system quickly develops a greater accuracy when identifying the activities and journeys of your audiences. Even where a user begins their journey, leaves, and returns months later; SQUID tracks this. SQUID is aligned with the UK General Data Protection Regulations (UK GDPR) and Data Protection Act 2018. As a non-cookie-based WordPress plug-in, it remembers a user’s IP address, creating memory that GA4 doesn’t have. For more read our data-use declaration.
Output - In-Depth, Readable Reports
Unlike other tools, you don’t need a data science degree to understand SQUID. Our metrics tell a story. We showcase a customer’s journey, assigning a Customer Loyalty and Valuation Score, humanising analytics. Our analytics dashboard also provides downloadable and exportable data, ensuring time saved from creating other spreadsheets.
Interested?
Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.