ICN SQUID - The Ultimate Digital Marketing Performance Tool
Is your business looking to generate leads or sales from its online activities? Are you spending money directly or indirectly to achieve those goals? ICN SQUID is able to help you massively increase the performance and return on that spend…
The nineteenth century entrepreneur John Wanamaker is widely and famously quoted as saying “half of the money that I spend on advertising is wasted; the trouble is I don’t know which half”. While techniques have certainly improved since then, do you find that your marketing partners are very happy to share with you your immediate results but what about in one week, one month or one year? What about your sales pipeline? What about retention and loyalty?
8 Great Reasons to use SQUID
EG#1
Digital Dashboard
Get Google Analytics, Facebook, Twitter, Instagram, SEO data and much more all in the one place. Available for free in 2021 to ICN Media clients.
EG#2
Verified Lead Tracker
To many commercial operations, a company website is ultimately there to generate enquiries and sales – the ICN SQUID Verified Lead Tracker sorts the wheat from the chaff so you can assess your digital marketing performance with transparency and confidence.
EG#3
Management Reporting
Fed up of having to take 2-3 days out of your schedule to report back on performance, pouring over a multitude of sources to understand what is working and not working? Let the ICN SQUID Management Reporting help you download the key data from one place to various formats in one go.
EG#4
ROI Campaign Management Tool
You will be all too aware than some marketing initiatives involve ‘marketing budget’ of outsourced costs and third party advertisers and suppliers while others involve very little of that but plenty of staff time – the ICN SQUID ROI Campaign Management Tool enables you to quickly, easily and accurately compare all efforts equally.
EG#5
Customer Loyalty & Valuation Score
A special feature for Apps & E-commerce/M-commerce businesses: fed up about being valued based on ‘average subscriber lifetime value’ but being sold to purely on ‘Cost Per Install’ or ‘Cost Per Acquisition’ with no hint of association to unsubscribe rates or loyalty? Well ICN SQUID has a very clever AI algorithm to help you get the transparency you have been craving and massively overhaul your entire digital spend as a result. Warning: effective us of this feature could double or treble your company valuation!
EG#6
LED Display Tool
This is an Android based screen display tool to enable management information to be displayed on rotation in the offices of company executives, sales and marketing team offices, etc. So all your digital performance information can be shared real time, as well as customisation to your own information from tools such as Sales Force.
EG#7
ICN SQUID App
The ICN SQUID App will be available on iOS & Android from May 27 2021 and is designed to help you receive when you want where you want. It will enable the Digital Dashboard to be viewed in a fast mobile device friendly manner and will also offer extra features like ‘Lead Alert’ push notifications at a frequency of your setting, and ‘Daily KPI Summaries’ or ‘Competitor Watch Summaries’ by push notification, at a time and frequency of your choosing too.
EG#8
Competitor Watch Tool
There is a world of information out there but doesn’t it just feel like information overload at times? Use ICN SQUID’s Competitor Watch Tool and let us gather information on your competition for you and report it back to you when you want, where you want.
About SQUID
ICN SQUID is the low cost software tool that enables organisations to consistently track and know what lead has come from what source – what deserves more investment, and what is a drain on scarce resources.
ICN SQUID uses a combination of plug ins, direct data sharing relationships with the leading online platforms and AI algorithms to ensure that businesses are able to attribute every single lead, enquiry and sale to a source – those that have been paid for, or simply those who have come through your social media or SEO activity.
Up until now, this insight has largely been available to larger organisations only, but with ICN SQUID you can get have your organisation set up within a few days, and be tracking your activity, and ICN Media agency clients get the software as part of their monthly retainer*.
*Subject to basic criteria being met.
Interested?
Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.