ICN SQUID offers digital data and insight for any company with a digital or social media footprint. SQUID stands for ‘Searchable Queryable, User Information Database’. It uses a unique algorithm to analyse data. This includes key metrics from different digital channels, patterns of usage and traffic to attribute a ‘source’ such as an app, website visit or social media ad campaign to a new user. Additionally, it is able to clearly measure how loyal a user is across different sources.
Introducing ICN Squid 1.1.2
Version 1.1.2 of the web browser-based software enhances the already great features of SQUID, including:
- User-Friendly Digital Dashboard
- Verified Lead Tracker
- Enhanced Management Reporting
- ROI Campaign Management Tool
ICN SQUID is free to all ICN clients in 2021. A login and password are required in order to see client site-specific confidential data.
Geoff Baker, CEO of ICN said “Having created over 30 Apps as a business to high critical acclaim, it is inconceivable to us that we wouldn’t help marketers in the most efficient way possible using an App. The release on Google Play demonstrates that. Also, it will be shown further with the upcoming iOS version. I really think the use of push notifications enables marketers to know that as soon something unusual is happening, they will know about it, this means that they can rest easy knowing they are 100% on top of their business.”
Another slew of enhancements on the browser-based software means there really are great ways to improve digital marketing performance with ICN SQUID, and we are getting great feedback on how this works in practice, especially the transparency of verified lead reporting. We are building up data examples for case studies later this year to truly show the phenomenal impact of this.”
