THE GREAT EIGHT

EG#8 - Competitor Watch Tool

As much as everything moves fast with our own digital performance, there is an ever changing competitive landscape which is absolutely vital to stay across. This is far more valuable if the data is charted consistently from the same source at regular intervals, and that can become time consuming and distracting.

However, there are many sources that ICN SQUID can crawl and track for you, and enable you to view at any time or in month end / quarter end / year-end report formats that again you can export and integrate to management reporting.

This will work with a small fee per competitor per month for the basic data service: social media can be very clearly tracked, as can the SEO performance of rivals. Site data sources are less directly reliable but indicative. Other tools and trackers (media and PR wise for example) can be made available for a higher premium.

Again you will be able to set up alerts where relevant in the ICN SQUID App. The sooner you start tracking this, the more insight you will have and the more meaningful the data will become over time.

What’s coming soon for EG#8 Competitor Watch Tool?

The Competitor Watch Tool is due to launch as part of the release of ICN SQUID 1.1.3, in July 2021. Please complete the form if you would like to trial it for free with us in July.

Interested?

Fill out the form on this page to get in contact with one of our advisors, and we’ll get back to you and see what we can do! We look forward to hearing from you.